How I sell condos:
My marketing plan:
To market your condo, I will use cutting edge on-line marketing. I do not use flyers, mail outs or print advertising because I do not believe it is effective. Almost 100% of potential buyers are looking on-line to find their properties. Your condo must make a great impression online and continue to make that great impression when an interested buyer comes to view your place. Buyers buy on feel and price. I know this from working at open houses and as a buyer’s agent. Instead of spending $1000 on print advertising I would much rather a client reduce the price $1000 or put $1000 into staging. I feel you will get more value from your money that way. Plus, online marketing is much more environmentally friendly don’t you think?
So, how am I going to sell your condo?
I commit to marketing your condo by following my 4P rule:
Preparation: Your condo must be prepared for sale. To that end, it must be cleaned, decluttered and staged. Small repairs or updates should be considered. I will bring in a fabulous stager who will give her professional advice to make your condo appeal to the most buyers both online and in person.
Price: As a seller you are competing with other sellers of comparable condos. Buyers like to compare. They will go with what suits their needs at the best possible price. Your condo needs to be priced properly from the start. If it is too high, it will not sell. Then it sits on the market and buyers start to wonder what is wrong with your place. At that point, you can reduce your price but it is often too late – your property has become stale. Making an impact to sell your condo as soon as you hit the market is a more effective strategy than to price high and reduce the price to market value over time. You never get a second chance to make a first impression.
When I price a property, I like to see what comparable condos are actually selling for in the market right now and price it to sell over the next month or two. This means a price that is right at market value or slightly under (in order to generate the most interest). If the numbers are not to your liking, it might be in your best interest to hold the property (by renting etc) until the market yields the numbers you require.
Plan: We need to plan out when showings can occur. Accessibility to a property are key when it is for sale so we will set out a clear plan on when these showings can occur.
Presentation
Once the condo is ready and the price is set, we need to present it properly to the world. This means I will do this by:
- Have professional pictures taken
- Have a custom video produced (if required)
- Have it professionally measured and floor plans drawn up (if required)
- Create condo’s own website via Wordpress with multiple photos and floor plans
- Post it on Realtor.ca (formerly MLS), Realtorlink.org with multiple photos and floor plans
- Offer a generous buyer’s agent commission
- Post to Craigslist, Twitter, Facebook, TRG.ca and PerfectPlaces.ca
- Promote property to colleagues at TRG and other brokerages.
- Hold public open houses during first month on the market (if allowed by strata)
- Hold agent open houses during first month on the market (if allowed by strata)
- Order a title search (if required)
- Order any relevant documents as needed (e.g. Strata, engineer reports etc)
- Prepare a specifically designed feature sheet to email to realtors and for use at the open house
- Email campaign: feature sheet sent out to all members in my data base
During negotiations and following acceptance of an offer:
- Present all written offers
- Represent you in negotiation with expertise and loyalty
- I will only work for you as your agent. I will refer un represented Buyer to another agent or will get Buyer to sign as a No Agent status. (No double ending of deals; ask for an explanation if this term is unfamiliar to you.)
- Obtain all documents to facilitate sale
- Arrange for access for mortgage appraiser
- Attend to subject removal
- Provide all parties to sale with copy of accepted contract of purchase and sale
- Submit contract to the TRG office, the Real Estate Board and forward to client’s conveyancer
- Confirm receipt of deposit monies
- Follow-up to completion and arrange for keys and possession
Is there anything else that is important to you? Just ask.
My Goal is 100% Customer Satisfaction.